Holiday Ayo - Apart from being a shopping platform that provides a variety of needs, e-commerce also functions as an exploration engine to help consumers find their favorite products and the latest trends.

Astrid Utari, Head of Marketing Solutions Lazada Indonesia, said, "Based on an internal survey conducted by Lazada, almost half of e-commerce customers get shopping inspiration through what they find through advertising promotions, either paid search, push notifications, or live streaming."

Realizing that advertising promotion plays an important role in meeting the business needs of brands and sellers in reaching their target market more precisely and optimally, Lazada offers the Lazada Paid Promotion feature which is equipped with various features to meet different promotional needs.

Lazada's Paid Promotions feature allows brands and sellers to explore various promotional approaches to grow their stores on Lazada. To date, Lazada's Paid Promotion feature offers two types of approaches that brands and sellers can choose from, namely:

1. Product Promotion: this feature allows users to increase the exposure and appearance of the products marketed through the Search, Recommendations, and For You pages. In the application, this feature can be optimized by manual or automatic configuration. Users will only pay promotional costs on advertisements that are successfully clicked by consumers, so spending is more efficient and economical.

2. Affiliate Promotion: this feature allows users to market products externally outside the Lazada application, namely through Lazada affiliate partners who will invite readers or followers to certain product pages using links.

Based on reports, 96% of Lazada consumers use the Search feature on Lazada to find the product they are looking for, a feature that will make it easier for consumers to find products using the appropriate keywords in search results.

The same report shows 95% of consumers decide to buy products they find through this feature. In addition, 76% of Lazada consumers also buy products as a result of the Recommendation feature on Lazada.

Agreeing with this, Raymond Mario, Operational Manager of the Redshroom Store, one of Lazada's sellers for footwear products, shared his experience in optimizing Lazada's Paid Promotion features, especially the Product Promotion feature.

“As long as we use Lazada Paid Promotions, we can further develop our business in the midst of increasingly high market competition, especially 60% of our sales turnover comes from Lazada. Every month, we have a separate budget that we set aside to maintain our promotional performance, especially in Product Promotion," said Raymond in Jakarta.

During the last 9.9 Trendy Brands Sale campaign, for example, Redshroom sales increased by four to five times compared to normal days, and Paid Promotions Lazada played a major role in this achievement.

“Through the Lazada Paid Promotion feature, we aim for brands and sellers to get maximum returns. So that it doesn't just increase product exposure on pages in the application, but this feature also encourages brands and sellers to increase their sales because they have reached the right target consumer and brought results, "concluded Astrid.